Are you flawing to gain highest benefit from your e-commerce website? Well, if so, then you must spotlight on designing usable and practical shopping carts for making the most of your business. From complex design, composite user interface, to difficult navigation, the reasons for disinterest among users can be many. Therefore, to design a shopping cart that will add value to your business, you must focus on following some key principles for availing the finest.
Wondering about coming across the just right shopping cart solutions. Well, here is a speedy look at some of the key principles that you require to follow for developing a perfectly usable shopping cart:
Design, User Interface, and Usability:
A cart involving the full page of a site allows you to offer more information and selections to the users as against a mini cart. Moreover, it also enables you to play around a bit with the design and user interface. Since, the space is more; you can organize the details in an organized come up to. From product information, tax prices, shipping options, to item details, you can add it all in a full page cart.
Create a Link between the Mini Cart and the Full Page Cart:
All the time keep in mind those delicate features in a shopping cart power the experience of a potential user mostly. If you have a mini cart designed on your site, forever remember to link the same to the full page cart that is designed for the definitive use of your customers. Incorporating an icon beside the mini cart is a great approach of capturing the awareness of the users towards the same and the link leading to the full page cart.
Integrate a Step-by-Step Checkout Process:
Integrating a step-by-step method enables your potential users to simply understand the checkout page and follow the same without any difficulty. For instance, you can believe integrating the choices, ‘Sign In’, ‘Shipping and ‘Billing’, ‘Payment’, and ‘Edit/Verify’, in four separate stages making the entire procedure structured and organized. On the other hand, if you wish to design the checkout method in a single page, a good layout is a must.
Make the Layout Easily Readable and Table-Based:
To receive optimal results from your e-commerce business, you must always make use of table-based organized structure in your design. The layout must display all the information well devoid of any disruption. Using standard font size and staying away from complex background are always preferable. It is also significant for your users to have a first-class visual representation of the products, as it enables the user to substantiate buying the same. Additionally, incorporating strong borders for separating the cells clearly is also advisable.
Incorporate Clearly Understandable Add to Cart/Checkout Buttons:
While designing an e-commerce shopping cart, you must focal point on integrating links that can be effortlessly accessed by the prospective user for a complete direction throughout the checkout procedure. It is always wiser to add large and clearly understandable buttons for guiding the users in the right path. Well-styled and well placed buttons that explain the process in a simpler approach is a must have for every practical shopping cart.
Include Multiple Help Elements:
It is always superior to use ‘help’ features on your shopping cart and checkout procedure. After all, it helps the customer or potential users to have a fast answer to all sorts of fix and troubles that might come up while shopping. Tooltips can be incorporated in the design to explain the checkout form. Other ‘helps’ elements include incorporating sample texts for input fields and highlighting the best usage of the cart’s feature.
Avoid Using Multiple Fields:
For designing a usable and practical shopping cart, you must avoid using multiple or needless fields. Keep in mind; it is annoying for any customer to fill out extreme and unnecessary information in a form. It is significant to make the checkout method easier and convenient for the users as it would help retain them to your site. To keep away from the use of multiple fields, group similar fields in one section and name the same. Also, a superior use of white space would help you design the form in an organized approach.
Add the ‘Continue Shopping’ Link:
Another must have for satisfactorily designed shopping cart solutions; the ‘continue shopping’ link brings back the user to the online store and the product catalog. It is always sensible to place the link buttons below the table of a full page shopping cart making it with no trouble searchable for the customers or prospective users.
Ensure optimal safety and convenience for users:
Having a successful shopping cart is not sufficient, unless you are able to make sure the consumers that their information would be protected in your hands. The pleasure of seamless buying when coupled with best safety certainly makes for a great buying experience. Integration and optimization of shopping carts for security and hassle-free payment method goes a long way in building confidence amongst the users.
Get socially connected through your shopping cart:
It certainly feels great to generate handsome revenue through online sales. So, why not spread the word by allowing your customers to talk about their good shopping experience with you? Render your customers suitable means to share your pages and their experience with colleagues, friends, friends of friends and more. Include some easy-to use and attractive buttons for the same.