7 Business Advantages of Responsive Web Design
This has been hailed as the ‘Year of Responsive Design’, and with increasing preference of readers to read news online across multiple devices (i.e. tablets and smart phones), it is becoming more and more significant.
1. Increasing your reach to tablet and mobile audiences
The propagation of web applications on tablet and mobile devices has been the driving force. Traditionally users would be re-directed to a device-specific site, but now one site can be implemented diagonally devices.
Tablet sales may exceed 100 million this year, meaning that responsive design has never been more vital. Some Byte9 sites are already experiencing up to 40 percent traffic from tablet and mobile devices, giving a strong commercial imperative to accommodate smaller screens in a unified design.
2. Increase sales and conversion rates
Reliable user experience, devoid of redirections or CSS, will have a helpful force on conversion rates. Responsive design removes many old inconsistencies of multiple sites such as functionality and performance.
3. Consolidate your analytics and reporting
A single approachable site means no longer having to track user journeys, conversion paths, funnels and redirections between sites. Tools like Google Analytics are now optimized to handle multiple devices and approachable reporting. Tracking and analytics will carry on to function and be condensed into a single report, enabling easier monitoring and analysis.
4. Increase your visibility in search engines
Responsive Design means you can administer one website with a single set of links. This allows you to spotlight on link outreach with a consolidated Search Engine Optimization (SEO) strategy unified across devices.
Superiority content which is frequently released improves your search engine ranking page positioning. Fewer resources can be wasted in low-level duplication of content across sites, increasing your chances or a higher ranking.
Moreover, Google suggest (which our analytics can confirm) that mobile-optimized, responsive sites feature prominently in localized search results.
5. Save time and cost on mobile development
Standardized testing methodologies can now be used, removing the development, support and maintenance overheads related to having device-specific sites.
6. Save time and cost on site management
A single administrative interface can easily be optimized, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices.
Editorial staff can concentrate on producing content appropriate for each device, maximising the advantage and minimizing what can be a huge editorial administrative overhead.
7. Enhance user’s offline browsing experience
The offline browsing capabilities of HTML5 means that sites can be simply accessed ‘on the go’. Contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.