Web Design Tips for Small Businesses
The best way for small business owners to expand and get more leads or sales is by creating a website. A website would be like their product or services showcase to an audience larger than the small community they serve. It is here where people outside their geo targeted area can learn about and their products/services. Below are five ways to make effective their website.
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Identify Your Market
When we begin with website design, we take the customer in mind. Many websites forget this and create websites just as a business profile. Thinking about your end user and what they would like on the website, how your goods or services could help them with their problems or queries and how a websites design can assist in this.
Keep it Simple
Having a lot of flashy images, graphics and complex features distracts a user. At Pom Design we help small businesses keep their affordable web design simple and minimal, allowing your customers to find relevant information about you quickly and comfortably.
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Call to Action
Clear call to actions on landing pages is a must. Clear phone number, contact form in the right places are a few ways to make sure the visitors to your website will convert into actual leads & sales.
Have a look at our portfolio to see some examples.
Make it Responsive
With an increasing number of smart phones in the market, having your website mobile and tablet friendly is something you should not ignore. Studying your target audience would be the first step. Use website stats to see the amount of mobile users on your site and make your website responsive.
Search Engine Optimization
Just having a website will not bring you business. Having it appear when people search in Google for your keywords are most important. Have a sound search engine optimization campaign for your local business websites will help you maximize your ROI.