What Does a Corporate Logo Do?
05
September
2013

Everyone knows and is responsive of that corporate logos execute a key function in the sales of a company. By the help of logos, one’s concentration is attracted towards the company’s product. Some well-known examples are Gianni Versace, Armani, and Nike and all. If a person goes to a market to buy a jeans and a t-shirts and if they will find the tags of these leading companies they will take it whether it’s unique or not as these logos have occupied their value in the market.

These corporate logos must also reproduce the motive of the company; the logos are a reflection of superiority. The brand name and the market value depend on the logos. There are certain companies standing today, which are known for decades for their excellence, and today if their brand name is only printed on a normal t-shirt people buy it just because of a rapport in market.

The following are advantages of a logo:

1. Creating an identity

A logo creates uniqueness in the market for a product such as the ‘NIKE’ sign. Now everywhere and on whichever garment or shoe or any other stuff this sign is printed, the product is related to NIKE.

2. Helps in business

The logo also helps in business, as it provides an abbreviation or an emblem as recognition for one to directly recognize who the product belongs to. For e.g. the abbreviation for Donna Karen New York is DKNY, which in reality is such a long name just in a nutshell. This makes it easier for them as well as others to remember.

3. Comfortable

Generally people don’t like to hear such big names on their garments such as Gianni Versace. So, instead of that the company develops their logo; like the Versace’s sign is a lion’s face, which serves them as well as the buyer.

4. Saving cost

Another very big benefit of a logo is that it in actual fact saves the cost of printing and all. For e.g. the ‘FEDEX’ company first considered its logo as ‘FEDEXPRESS’ but by changing it into ‘FEDEX’ they saved cost and made it simpler too. They saved their cost on the printing they had to do on their transportation, stationery, etc.

5. Must be suitable

Logos should be developed according to the particular product. For example, if adidas is a sports goods company, it has to have a logo that suits the sports goods. For instance, if they keep logo as the McDonald’s clown it won’t suit it at all and nobody will be impressed by the product. So the logo must be according to the product and what and where it has to go.

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